- Alpharetta, GA
Jody Nicole Cruzan, MBA, BSE: Strategic Business Developer ★ Visionary ★ Entrepreneur
J. Nicole Cruzan's Bio:
J. Nicole Cruzan, BSE, MBA
PROFESSIONAL CAREER BIO:
Nicole is a visionary. For over 15 years, she has successfully “connected the dots”, identified market sweet spots and captured profit in diverse markets. Rigorous environments requiring attention to detail and prompt analytical decision-making are where she thrives.
In '99, Nicole began her career in construction management, having earned a Civil Engineering degree from UC Berkeley. As the "dot com" market began its decline, recognizing a shift from private commercial to public healthcare, she helped Contractors capture and manage projects spanning from $100M to $2.8B. She mastered bringing schematic ideas of complex hospitals to life, negotiating contracts, developing and managing schedules, budgets and directing diverse, cross-functional teams. She gained in-depth knowledge of medical devices and their competitive landscape. In ‘06, after receiving a prestigious award from the Project Management Institute for completing a complex, state-of-the-art hospital 60-days ahead of schedule, Nicole decided to strengthen her business acumen & pursue her MBA.
As the construction industry slumped further, in ’08, Nicole shifted focus and leveraged her skills at Fortune companies, Sony and Philips. At Sony, she identified the use of their lasers as a competitive advantage in the medical diagnostic device market, and authored Sony Biotechnology’s business plan. This earned her a promotion to SonyStyle direct sales where she increased TV sales seven-fold via targeted social media campaigns, initiated MAP pricing, and improved their supply chain using a weekly CPFR model. At Philips, she increased sales with global distributors, achieved 120% ROI on promotions, and grew SKU count in retailers by 20%. When Philips exited the industry, Nicole joined Johnson Electric, and starting from zero, established and managed $169M contracts with companies, such as Sony, Philips, Siemens, Abbott & CareFusion.
Today, she enjoys helping small ventures expand their reach,
- Project Management
- Upstream Marketing
- Vertical Growth Strategies
- Product Development
- Financial Modeling
J. Nicole Cruzan's Experience:
Owner Principal at Optimum Strategy Consulting2014 - Present | Alpharetta, GA
Assists new ventures in streamlining their positioning, value proposition and growth strategy. Provides new product development and commercialization project management expertise.
Sr. Account Manager, National Accounts at Philips2010 - Present
Role: Managed sales and marketing of consumer electronics and health & wellness goods for National Retail Accounts and Global Distributors. ★ Accomplishments: ★Increased year-over-year sales revenues by 7%. ★ Used syndicated market research data to match product lineups with Retail Account Customer demographic to maximize inventory turn. ★ Increased inventory turns by 33% through strategic promotions. ★ Designed in-store marketing POP displays to promote products. ★ Achieved 120% ROI. ★ Devised distribution strategies to avoid price wars & profit margin erosion.
Direct Business Manager at Sony Electronics2008 - Present
Role: B2B and B2C Sales and Marketing of OEM products. Accomplishments: ★ Authored & successfully executed vertical growth strategy which became Sony Biotechnology. ★ Recommended the acquisition of iCyt, a medical diagnostic equipment manufacturer. ★ Managed $40M direct sales & marketing of audio & video products. Increased year-over-year TV sales 7-fold.
Business Developer /Project Manager, North America at Johnson Electric2012 - 2014
Role: B2B strategitc business developmemnt,sales and marketing to medical device and consumer goods companies, a vertical market for this 50-year automotive industry veteran. Accomplishments: Captured $169M of product development contracts with renowned consumer goods and medical companies, such as Sony, Philips, Abbott, Siemens, and CareFusion. Managed design development projects from prototype to final production.
J. Nicole Cruzan's Education:
University of California, Irvine - The Paul Merage School of Business2006 – 2008MBAActivities: Women in Business Club Member, OC AMA Member, NAPW Member
University of California, Berkeley1994 – 1999BSConcentration: EngineeringActivities: ★ Berkeley Honor Society ★ NCAA Division1 Water Polo
The Lawrenceville School1991 – 1994HSActivities: Caption of Water Polo Team, Swim Team, Lacrosse
J. Nicole Cruzan's Interests & Activities:
Golf, Water Polo, Swimming, Habitat for Humanity